The Center for Biomedical Informatics
State University of Campinas, Brazil

Research Abstracts

Interactive Diffusion of Knowledge about Nutrition to Consumers on the WWW : The Experience of NutriWeb Magazine

Andréa K. de Lima Alves, Cláudio G. Alves da Costa, Silvia Helena Cardoso and Renato M.E. Sabbatini

Faculty of Medical Sciences, and Center for Biomedical Informatics, State University of Campinas, Brazil.

The number of consumers who look for information about diets, nutrition and fitness on the Internet is growing steadily. However, according to the American Dietetic Association (ADA), TV and magazines are still the main sources of information in this area, with 48% and 47%, respectively; while the Internet represents only 6%. This and other surveys have demonstrated the importance of consumer-oriented health publications for defining the behavior in relation to nutrition as one of the factors, which improve their health. In view of 1) the increase in demand for nutrition information, 2) the enormous growth of Internet as a health information source for consumers, and 3) concern with the quality of information and its comprehensibility for a varied target public; we have developed an on-line interactive magazine about nutrition with the following main objectives : 1) to disseminate basic knowledge on nutrition for the non-specialist public; 2) to facilitate access to information and navigation via a friendly interface (Java scripts, animations) and using better navigation tools; and 3) to promote the education of readers by means of a clear and objective language.

Keywords: Communications, Presentation of data, Patients / Consumers, Education/Training/Learning, Community or Region-wide

Full text is available Adobe PDF format

Presented at: 

Journal of the American Medical Informatics Association. Special Issue. American Medical Informatics Association Fall Conference, Nov. 2001, Washington, DC.

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Last Updated: March 2, 2001