Faculty of Medical Sciences, and Center for Biomedical Informatics, State University of Campinas, Brazil.
The number of consumers who look for information about diets, nutrition and fitness on the Internet is growing
steadily. However, according to the American Dietetic Association (ADA), TV and magazines are still the main sources
of information in this area, with 48% and 47%, respectively; while the Internet represents only 6%. This and other
surveys have demonstrated the importance of consumer-oriented health publications for defining the behavior in
relation to nutrition as one of the factors, which improve their health. In view of 1) the increase in demand for
nutrition information, 2) the enormous growth of Internet as a health information source for consumers, and 3)
concern with the quality of information and its comprehensibility for a varied target public; we have developed
an on-line interactive magazine about nutrition with the following main objectives : 1) to disseminate basic knowledge
on nutrition for the non-specialist public; 2) to facilitate access to information and navigation via a friendly
interface (Java scripts, animations) and using better navigation tools; and 3) to promote the education of readers
by means of a clear and objective language.
Keywords: Communications, Presentation of data, Patients / Consumers, Education/Training/Learning, Community or Region-wide
Full text is available Adobe PDF format
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